Possible website Privacy Policy update.
Privacy Policy
Last Updated: 11th February 2025 @ 14:19 by CC
The Swallows operates this Privacy Policy outlines how we collect, use, store, and disclose personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our Site, you agree to the collection and use of information in accordance with this policy.
- Information We Collect
We may collect and process the following personal information:
- Identity Data – Name, title, and company details (if applicable).
- Contact Data – Email address, telephone number, and postal address.
- Technical Data – IP address, browser type/version, device information, operating system.
- Usage Data – Information about how you interact with our website, including pages visited, time spent, and referral sources.
- Marketing Preferences – Your choices regarding receiving marketing communications.
- How We Use Your Information & Legal Basis for Processing
We use your data for the following purposes, in accordance with the UK GDPR legal bases:
| Purpose | Legal Basis |
| To provide and improve our services | Legitimate interest |
| To communicate with you, including responding to inquiries | Contractual necessity / Legitimate interest |
| To send marketing communications (where consent is given) | Consent |
| To analyse website traffic and improve user experience | Legitimate interest / Consent (for non-essential cookies) |
| To comply with legal obligations | Legal obligation |
- Data Retention
We will only keep your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. We regularly review our data retention periods to ensure compliance with UK GDPR.
- Sharing Your Data with Third Parties
We do not sell or rent your personal data. However, we may share your data with the following parties:
- Service Providers – We use third-party providers to help us analyse website usage and improve services.
- Legal Compliance – If required by law, we may disclose your information to authorities.
- Business Transfers – In case of a merger or acquisition, your data may be transferred to the new entity.
All third parties are required to comply with UK GDPR and implement proper security measures to protect your data.
- Cookies & Tracking Technologies
Our website uses cookies to enhance your experience. Some cookies are essential for website functionality, while others require your consent. We use:
- Essential Cookies – Required for the site to function (e.g., security, login management).
- Analytical Cookies – Help us track website usage (e.g., Google Analytics) (requires consent).
- Marketing Cookies – Used for advertising and remarketing purposes (requires consent).
You can manage cookie preferences via your browser settings or our cookie consent banner.
- Data Security Measures
We implement strict security measures to protect your personal data, including:
- Encryption of sensitive data.
- Secure access controls and authentication.
- Regular security audits to detect vulnerabilities.
Despite these measures, no data transmission is 100% secure, and we cannot guarantee absolute security.
- Your Rights Under UK GDPR
Under UK GDPR, you have the following rights regarding your data:
- Right to Access – Request a copy of your personal data.
- Right to Rectification – Request correction of inaccurate or incomplete data.
- Right to Erasure – Request deletion of your personal data (where applicable).
- Right to Restrict Processing – Request temporary suspension of data processing.
- Right to Data Portability – Receive your data in a structured format.
- Right to Object – Object to data processing for marketing purposes.
To exercise any of these rights, please contact us at [email protected].
- Complaints & Contact Information
If you have concerns about how we handle your data, you can contact us:
The Swallows
2c Sycamore Trading Estate, Squires Gate Lane, Blackpool, FY4 3RL
Tel: 01253 428 940
Email: [email protected]
If you are not satisfied with our response, you have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO):
Website: www.ico.org.uk
Telephone: 0303 123 1113
- Policy Updates
We may update this policy. The latest version will always be available on our website. Significant changes will be communicated via email or a site notice.
Effective Date: 11th February 2025